Originally our vision was to offer financing designed to support IT lifecycle management. We also wanted to enable regular technology refresh to happen in a more sustainable way. We saw that these fit naturally together:
- An operating lease makes the substantial investment in PCs and laptops affordable.
- An end-of-life process that seeks device return for refurbishing and resale provides the residual value.
- The optimal life to manage TCO (total cost of ownership) sets the planned lease period.
The light-bulb moment came when we saw that 3 Step IT could sell optimal lifecycle financing for IT with a leasing approach that intended end-of-lease devices to be returned for re-use. We could avoid the conventional leasing company approach that pushes assets into a secondary lease period – usually it is profitable for the leasing company, but may be costly for their customers.
After 20 years of continually raising the standard of IT lifecycle management, we are on a mission to enable the most advanced IT lifecycle management with the highest possible customer satisfaction. This allows our clients to get more our of their IT budget and to focus their IT department on innovation.
Our strategy had been delivered through continual incremental digital innovation in our asset management service since we first offered IT lifecycle leasing. We use asset management as a foundation for new digital services. These allow clients to improve IT administration, to monitor IT health, and to turn device replacement from a source of user irritation into a positive experience.
Digital innovation provides an even more complete lifecycle management solution. It also provides partnership opportunities within our current and new markets.
Alongside innovation sits sustainability. Our values were shaped in Nordic origins. Sustainable asset recovery delivers business value and attractive lease rates for our clients. Sustainability is integral to our business model and our business ethos.