3stepIT announces the appointment of Lasse Garby as Denmark Country Manager

- November 04, 2022

Lasse Garby is an experienced business leader who has worked in senior roles across several industries, including digital services and network solutions.


Copenhagen, 4 November 2022lasse 2


Today, 3stepIT announced the appointment of Lasse Garby as Denmark’s Country Manager.  


3stepIT is a Nordic multinational with over a quarter of a century’s experience in providing circular technology management and device refurbishment services to businesses of all sizes. The company has more than 2.3M digital assets under management and owns three refurbishment centres in the Nordics. 


Lasse was previously Country Manager at HP’s company Aruba and Sales director at Cisco Denmark, where he spent almost eigthteen years. Most recently, Lasse held C-level roles at Stinto and Boost.ai. 


Carmen Ene, 3stepIT Group CEO said: “I am excited to welcome Lasse to the company. With his years of experience in the Information and Technology (IT) sector, I am confident he will help strengthen 3stepIT's position in the Danish market, supporting even more businesses in making the right choice when It comes to their technology management”. 


Commenting on his appointment, Lasse Garby said: ”I am very excited to join the vibrant team at 3stepIT.There is no doubt that the circular economy will play a crucial role in enabling the green transition in Europe. I look forward to supporting the Danish team in further establishing 3stepIT as a key partner in organisations’ green and digital transformation, regardless of their size or industry.” 


Denmark is one of the worst offenders in Europe when it comes to e-waste, with almost 23KGs produced per capita every year. With the most demanding set of EU ESG-disclosure regulations due to come into effect over the next five years and the circular economy playing a central role in Europe’s green transition plan, Lasse Garby takes the reins of the company at a time when 3stepIT’s sustainable technology management services are expected to be more in demand than ever. 


Lasse Garby continued: "Public and private organisations in Denmark will soon have to live up to very strict regulatory disclosure requirements when it comes to their company’s environmental impact, handling of e-waste and implementation of circular economy practices. Our company can be a trusted partner for businesses of all sizes in this transition towards a more sustainable and responsible way of handling the technology that sits at the core of their operations”. 


About 3stepIT    


3stepIT is a Technology Lifecycle Management provider with an ambition to reduce e-waste and global emissions by helping businesses to consume technology more sustainably. 3stepIT offers an end-to-end approach to acquiring, managing and refreshing IT devices that is cost-efficient, convenient and environmentally friendly.  


The company plays an active role in the circular economy by refurbishing and reselling end of life IT devices. In doing so, it prevents over half a million devices from being destroyed and sent to landfill each year. 


Headquartered in Helsinki, Finland, 3stepIT employs more than 400 people and operates refurbishing centres in Finland, Sweden and Norway. In 2019, it signed a strategic partnership with BNP Paribas to extend its sustainable IT solutions across corporate Europe, where it operates as BNP Paribas 3 Step IT. 



Find out more at 3stepit.com  or 3stepIT.dk


Follow 3stepIT on Twitter @3stepIT andLinkedIn    


Press contact


Maria Lini


+44 7507 655 129 


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